Proceedings
ICSSIM 2025
Conference Proceedings
Access the full collection of research papers and articles presented at the International Conference on Science, Social Studies, Innovation, and Management.
Articles
Association between Fear of falling and Self-Management Behaviors for Fall Prevention Among Older Adults in Chiang Rai Province.
"This study was a cross-sectional study aimed to examine the self-management behaviors for fall prevention among older adults in Chiang Rai Province. The study involved 415 participants. The research instruments used for data collection included a Personal data record form and a Self-management behav..."
Thitima Thasuwanain, Waraporn Boonchieng, Aksara Thongprachum, Sirinun Boripuntakul (Author)
19-30
PDFTHE STUDY OF STUDENTS’ METACOGNITION IN PROBLEM-SOLVING-BASED MATHEMATICS CLASSROOM
"This study aimed to study students' metacognition in the mathematics classroom using a problem- solving approach. This study employed qualitative research methodologies. The target group for this study was 21 second-grade students at PPAO Ban Talat Nuea School (Wan Kru 2502), under the..."
Nuengruthai Nhulung, Anuruk Weeraprasertsakul (Author)
31-38
PDFStudents' Mathematical Representations in the Classroom using TLSOA Model
"This study analyzed students' mathematical representations in classrooms using Transformative Lesson Study Incorporated with Open Approach (TLSOA). The participants were 20 second-grade students from schools affiliated with the Phuket Provincial Administrative Organization. Data was gathe..."
Janthira Sumrit, Sudatip Hancherngchai (Author)
39-50
PDFThe Assessment of Physical Education Teaching and Learning in Secondary School in Muang District, Chiangrai Province
"The purpose of this study was to investigate the assessment of physical education teaching and learning in secondary school in Muang district, Chiang Rai province. Respondents were sixty-nine physical education teachers recruited by cluster sampling. Questionnaires developed by researchers ..."
Phitak Lekkla, Damkoeng Vadhanavira, Kittisak Newvarat (Author)
51-55
PDFTHE STUDY OF SOCIAL NORMS IN CLASSROOM USING TRANSFORMATIVE LESSON STUDY INCORPORATED WITH OPEN APPROACH
"The purpose of this research is to investigate classroom social norms in a class employing Transformative Lesson Study incorporated with Open Approach. Qualitative method was used in this study. The target group consisted of teachers and students from a school in Phang Nga province, whi..."
Jidapa Limdun, Porpattama Hammachukiattikul (Author)
56-68
PDFEXAMINING THE IMPACT OF THE “FEMALE-FIST” PHENOMENON ON GENDER-EQUALITY ADVOCACY IN CHINESE CYBERFEMINISM
"This study investigated the effects of the controversial term “female-fist” (nǚquán) on gender- equality advocacy within China’s online feminist activism. The thesis posited that the impact of this phenomenon was structured through the recursive interaction of technological,..."
Wei Wei (Author)
69-76
PDFAN ANALYTICAL STUDY OF HUMAN CAPITAL, BUSINESS NETWORKS, AND ORGANIZATIONAL INNOVATION AS DRIVERS OF TOURISM DEVELOPMENT IN ZHEJIANG PROVINCE, CHINA
"This academic article critically analyzes the interrelated influences of human capital, business networks, and organizational innovation on tourism competitiveness and sustainability in Zhejiang Province, which is a region where SMEs constitute the backbone of the industry. By ..."
Yan He, Chalermpol Tapsai (Author)
77-85
PDFA Conceptual Framework of FinTech Adoption and Financial Inclusion to Sustainable Economic Growth in Thailand.
"This research aims to develop a conceptual framework to explain the relationship between FinTech Adoption and sustainable economic growth in Thailand. This framework integrates six determinants of technology adoption: Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Conditio..."
Wattana Srithaworn, Pipatpong Yalangkan, Mallika Subongkod (Author)
86-97
PDFTHE APPLICATION OF ARTIFICIAL INTELLIGENCE GENERATED CONTENT (AIGC) TECHNOLOGY FOR COMMERCIAL PHOTOGRAPHY IN GUANGZHOU
"This mixed-methods research investigated the application and impact of Artificial Intelligence Generated Content (AIGC) technology within commercial photography. The study utilized quantitative surveys (326 participants) and qualitative in-depth interviews (15 key informants in ma..."
Jian Chao Zhang, Chamroen Khangkhasri, Puripat Kaewtathanawattan (Author)
98-105
PDFRESEARCH ON THE IDEAL TRAITS OF BROADCAST TELEVISION HOSTS IN THE ERA OF NEW MEDIA: A CASE STUDY OF HAINAN PROVINCE
"This study examined the desirable qualities of radio and television hosts in the new media era, focusing on Hainan Province, China. A mixed-methods approach was employed, combining qualitative in- depth interviews with nine hosts and a quantitative survey of 400 audience members in Hai..."
Qi Guannan, Chamroen Khangkhasri, Puripat Kaewtathanawattan (Author)
106-111
PDFMANAGEMENT OF PHOTOGRAPHIC INNOVATION IN THE ERA OF MEDIA CONVERGENCE IN CHINA
"This mixed-methods study examined the management of photographic innovation in China's media convergence era. The research employed stratified random sampling of 300 participants comprising professional photographers, photography enthusiasts, and imaging technology developers, alongside i..."
Feng Yan Ping, Chamroen Khangkhasri, Puripat Kaewtathanawattan (Author)
112-117
PDFBrand Image Communication of Private School in the Era of Online Media
"This quantitative research aims (1) to examine the Brand Image Communication of Private School in the Era of Online Media and (2) to investigate the relationship between personal demographic variables and these Brand Image Communication of Private School in the Era of Online Media. Data were collect..."
Wang Yuanyuan, Jamroen Kankhasri (Author)
118-122
PDFA COMPARATIVE STUDY OF PUBLIC RELATIONS COMMUNICATION STRATEGIES BETWEEN UNIVERSITIES IN CHINA AND THAILAND
"This study aims to examine and compare the public relations communication strategies of Haikou College of Economics (HCE), China, and Rambhai Barni Rajabhat University (RBRU), Thailand, within distinct cultural, policy, and organizational contexts. Findings reveal that HCE priorit..."
Nie Songtao, Nisakorn Yindeechan (Author)
123-132
PDFTHE GENERATION Z’S EXPECTATIONS ON NEWS PRESENTATION BY THE PUBLIC RELATIONS, REGIONAL OFFICE 7 ON SOCIAL MEDIA PLATFORMS
"This research aimed to achieve three objectives: 1) to examine the expectations of Generation Z regarding media exposure to the presentation of government policy information through social media, 2) to investigate the relationship between those expectations and the formats and methods of presentatio..."
Surachet Lopthongkham, Bavonsan Chiadamrong, Puripat Keawtathanawatthana (Author)
133-138
PDFTHE EFFECT OF REAL ESTATE ADVERTISING ON FACEBOOK ON THE PURCHASE INTENTION OF PROSPECTIVE BUYERS IN CHANTHABURI PROVINCE
"This study examined the effects of real estate advertising on Facebook on the purchase intention of prospective buyers in Chanthaburi Province. The research focused on three areas: identifying the types of advertising content that attracted consumer interest, assessing the relationship between demog..."
Chollada Nuchjui, Bavonsan Chiadamrong, Puripat Keawtathanawatthana (Author)
139-146
PDFONLINE MARKETING COMMUNICATION OF CONSUMERS FOR THE QUAYDA RACING BRAND IN CHANTHABURI PROVINCE
"This quantitative research aimed (1) to examine the online marketing communication of consumers of the Quayda Racing brand in Chanthaburi Province, and (2) to investigate the relationship between personal characteristics and online marketing communication among consumers of the..."
Thanadech changkean, Puripat keawtathanawatthana, Chamroen kungkhasri (Author)
147-152
PDFEnvironmentally Friendly Operational Practices: Perspectives from Hotels in Phatthalung Province
"The purpose of this research is to study the environmentally friendly practices of hotels in Phatthalung province, focusing specifically on hotels rated 3 stars or higher on Agoda.com. Qualitative research methods, including semi-structured interviews, were used as research tools. The data collectio..."
Yuwadee Phetsongcram, Prachyakorn Chaiyakot (Author)
153-163
PDFCOMMUNITY–BASED TOURISM IN KRABI PROVINCE: POTENTIAL IN COASTAL FISHERY AREAS
"This research aims to examine the potential and management models of community-based tourism (CBT) based on fishery resources in Krabi Province. The qualitative data on area potential, human potential, management potential, and participation potential of three coastal fishery areas in Krabi were col..."
Suwanan Chuthungyor, Pongsak Laudee, Weerasak Kongrithi (Author)
164-173
PDFCREATIVE COMMERCIAL SHORT FILM CONTENT FOCUSING ON EMOTION FOR ONLINE MEDIA IN HAINAN PROVINCE, PEOPLE'S REPUBLIC OF CHINA
"This research has the following objectives 1) Study the creation of emotional short film content for online media related to products and services. 2) Examine the production processes and strategies used by directors in short films and their impact on conveying the advertised product. 3) Analyze the..."
Zhang Jianwei, Nisakorn Yindeechan (Author)
174-182
PDFCommunication for Cultural Heritage Preservation the Pottery-Making of the Li People in Hainan Province, China.
"This study examined communication for preserving Li ethnic pottery in Hainan, China. The objectives were to (1) investigate traditional and modern communication methods used to transmit pottery knowledge, (2) explore community participation in cultural preservation, and (3) propose a..."
Lu Yangjing, Puripat Kaewtathanawatana (Author)
183-190
PDFCOMMUNICATION THE CULTURAL HERITAGE OF LI ETHNIC GROUP'S UNDER THE BACKGROUND OF MEDIA CONVERGENCE
"This research aimed to study the communication and cultural heritage awareness behavior of the Li ethnic group in a melting pot context. The research utilized a mixed-methods approach, using questionnaires to collect data from a sample of 400 people and in-depth interviews with 5 key in..."
Li Shiyou, Nisakorn Yindeechan (Author)
191-196
PDFSTRATEGIC COMMUNICATION APPROACHES FOR REVITALIZING PATTAYA’S TOURISM INDUSTRY TARGETING CHINESE TOURISTS THROUGH INTEGRATED MARKETING COMMUNICATION
"This research aimed to investigate the needs, behaviors, and attitudes of Chinese tourists towards Pattaya and to examine marketing communication strategies for revitalizing its tourism industry. The industry faces a severe decline in Chinese tourists due to a crisis of conf..."
Sun Minghao, Aphiwan Sirinanthana (Author)
197-202
PDFETHICAL CHALLENGES IN THE NEW MEDIA ERA WITHIN THE DIMENSIONS OF RESPONSIBILITY AND REGULATORY FRAMEWORKS OF MEDIA ORGANIZATIONS IN HAIKOU, PEOPLE’S REPUBLIC OF CHINA
"This research aimed to 1) analyze the ethical challenges facing news organizations in Haikou, China, during the digital transition and 2) formulate concrete policy proposals for ethical operations. This qualitative study employed purposive sampling to select 95 participants across three..."
Sun Liguo, Nisakorn Yindeechan (Author)
203-209
PDFA STUDY ON THE DISSEMINATION OF CONTEMPORARY CHINESE FILMS IN THAILAND UNDER CULTURAL DIFFERENCES
"This research investigates the dissemination of Chinese films in Thailand from a marketing communication perspective, evaluating economic, cultural, and social impacts to propose development guidelines. The qualitative study utilized document research and in-depth interviews wi..."
Liu Hongwei, Aphiwan Sirinanthana (Author)
210-215
PDFTHE COMMUNICATION PROCESS FOR ENHANCING THE MARKET ACCESS OF ORGANIC AGRICULTURAL PRODUCTS FROM CHANTHABURI PROVINCE TO CHINA
"This research was conducted to investigate the demand for organic agricultural products from Chanthaburi Province in the Chinese market and to determine the appropriate communication process for promoting these products. The study employed a qualitative research design, utilizing in-dept..."
Dong Zhenzhen, Nisakorn Yindeechan (Author)
216-221
PDFCOMMUNICATION STRATEGIES THROUGH THE DOUYIN PLATFORM: A CASE STUDY OF THE DONGFANG INTEGRATED MEDIA CENTER, HAINAN PROVINCE, PEOPLE’S REPUBLIC OF CHINA
"This study aims to examine the communication strategies employed through the Douyin platform by the Dongfang Integrated Media Center, Hainan Province, People’s Republic of China. Adopting a qualitative case study approach, the research collected data through content analysis of posts and ..."
Guo Zengzhe, Nisakorn Yindeechan (Author)
222-229
PDFNAN YUE IMPRESSIONS · CRAFTSMANSHIP CULTIVATING TALENTS: PRACTICAL PATH OF FOSTERING MORALITY AND CULTIVATING PEOPLE DRIVEN BY SPECIAL ZONE SPIRIT AND PROJECT-BASED TEACHING METHOD IN HIGHER VOCATIONAL VISUAL COMMUNICATION DESIGN MAJOR
"Addressing the practical problems in higher vocational art and design education such as "disconnection between skill training and value guidance" and "misalignment between curriculum practice and regional needs", this study takes the Guangdong Special Zone Spirit (openness and..."
Yan Sidi (Author)
230-237
PDFThe Use of AI Media Innovations to Enhance the Yield and Quality of Durian Production among Farmers in Chanthaburi Province
"This study aims 1) to examine the acceptance and use of artificial intelligence (AI) Media innovations among durian growers in Chanthaburi Province, and 2) to analyze the effects of AI innovations on crop yield, product quality, and production costs. Qualitative research design..."
Patipan Kittinanthawat, Supaporn Sridee, Hareuthai Panyarvuttrakul (Author)
238-253
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